PAINT A chemical oriented liquid used to protect and decorate different kind of surfaces. Paint industry can be divided into two sectors. ● Organized sector ● Mushroom sector ORGANIZED SECTOR It includes the companies listed in the stock exchange or the firms registered, having planned promotional activities with relatively high prices. They fall under the capacity tax system and distribute in more than one province. MUSHROOM SECTOR It includes the unregistered firms, having city based distribution with seasonal brands, having lower prices with no planned promotional activities. They fall under the fixed tax system. COMPANIES LISTED IN THE STOCK EXCHANGE ARE · Dulux ICI · Berger paints Pakistan Limited. · Buxly paints · Kausar paints. Dulux and Berger are the two competitive companies out of these listed companies. This is because these two companies have the higher number of brands which are competitively positioned against one another.